I spent the lockdown writing a memoir about becoming a Dad unexpectedly when I was 24. I’m a few weeks shy of 40 today and now have three kids, for those keeping score. Now, I normally write business books and also books about the craft of writing and the creative…

An expectant dad is better off preparing in advance of the delivery day rather than waiting until his partner’s waters break. — My girlfriend Audrey, nine months and ten days pregnant, flicked through a tattered copy of NOW magazine while waiting for the midwife to call her into the delivery ward. A nurse pushed through the double doors and approached a grey-haired man sitting across the waiting room.

Publish early. Publish often. A back catalogue of work gives you more chances to find an audience, promote and sell your work — The author James Patterson releases at least three books every year and has published over 300 titles. Whether you like his books or not, Patterson gives himself ample opportunities to connect with his readers every year. It’s not just James Patterson. After interviewing dozens of indie authors and content creators…

Goals and targets are stressful. Let’s fix that. — Several years ago, I took a series of intensive creative writing classes in the Irish Writers’ Centre in Dublin city centre. The instructor, a balding crank from Texas, tasked us with writing, “One true sentence”. …

Start a newsletter is a great way of building a relationship with readers and earning more money as content creator — The internet is a noisy place, particularly for creators who want to build relationships with readers and fans. It’s hard to earn a living when so much great content is available for free. Is a paid newsletter the answer for your content business? Hamish McKenzie is co-founder and chief operating…

It’s kind of like playing a video game — Writing and publishing free content is a bit like releasing a video game demo. A casual gamer plays for a hour or two, puts the controller away and moves on. A more serious gamer buys the game. They invest their time and attention in getting to the next level. …

Do it before investing back into your business. — The mechanic walked around my red 1995 Toyota Corolla, tapping on each one of my tires. “Did you ever think of selling it?” He stood up and rubbed his greasy hand together. “I can’t afford to buy a new car right now,” I said. …

So, you want to write words that sell — After abandoning journalism, I worked as a freelance copywriter, agency copywriter, and in-house copywriter in the technology industry for over ten years. A copywriter is an excellent way of earning a living from writing, but it’s a particular skillset, unlike writing fiction, blog posts or freelance articles. Junior copywriters can…

Setting SMARTER creative goals will help you earn more money, make and impact or build authority. Most creatives are more interested in making something great than worrying about numbers and goals. They strike many of us as like relics from the corporate world, the kind of place we worked long…