A Nobel Prize Winner Explains How to Finally Think Clearly

Bryan Collins
3 min readSep 28, 2018
Daniel Kahneman

Nobel Prize winner and psychologist Daniel Kahneman wants us to consider how we make important decisions using different parts of the brain.

In his book Thinking, Fast and Slow, Kahneman proposes two systems that govern how we think, and you might not even know when one of them is at work.

System 1 Thinking

“The main function of System 1 is to maintain and update a model of your personal world, which represents what is normal in it.”

Consider driving your car from home to work on a quiet road.

Hopefully, you understand the tasks involved, such as using your car’s indicators, accelerating, decelerating and so on, but breaking down exactly what you did to reach the office safely, step-by-step, is difficult.

Unless you encounter an unexpected event (like an accident), driving your car along a familiar route is intuitive.

Similarly, let’s say you meet a potential hire for the first time. You shake their hand, chat for a minute and get a feeling for them. Before the interview has even begun, you decide they’re the ideal candidate.

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Bryan Collins

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