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Confessions of a reformed viral content creator
A reader said she’s started writing online. Her main challenge is seeing what content works without getting caught up in the numbers.
At first glance, the numbers show creating shallow clickbait content is the way to go.
On LinkedIn, round-ups of Harvard Business courses go viral every other week.
On Insta, my feed is stuffed with jacked guys and gals running in the snow while wearing headphones and listening to dramatic music.
On X, it’s threads starting with lines like, “You won’t believe what happened next…”, profiles of your fav celeb or entrepreneur, trolling political content.
You can earn money creating viral content if the platform offers a partner or creator program. X, Medium, Insta, Facebook and YouTube offer variations of these programs.
Going viral is fun, but earning a stable recurring income from shallow content is hard.
You’ll need to start a content farm that churns out this content. Sure, AI can help, but the platforms regularly change the algos and the rules.
