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Find Success In Your Business, Just Like Malcolm Gladwell
Malcolm Gladwell has built a career out of sifting through dry research, unearthing overlooked ideas and presenting them in appealing or novel ways for readers or customers.
He is best-known for writing regarded nonfiction books like Blink, Outliers and The Tipping Point, and Gladwell’s approach to his craft can help you succeed in business.
Test Your Business Ideas
Gladwell spends hundreds of hours talking with and emailing other writers about ideas he wants to use in his books.
While speaking, for example, Gladwell gauges his audience’s reaction to figure out what was interesting or boring. He also uses arguments from his audience to hone the quality of his works.
This practice of publicly testing ideas helps Gladwell learn how to articulate himself clearly and concisely. It also helps him decide what to expand on or cut from his books.
He said, “The act of explaining an idea to somebody else is a really good way to figure out how to tell the story.”
You can test business ideas by emailing peers and asking for feedback and by showing early versions of your work to customers rather than waiting until you’ve finished your product or service.
