Here’s What Every Entrepreneur Should Know About Becoming An Author

Are you considering writing a book to build your business? Or perhaps you’re like the 81% of Americans who want to write a book?

For some, writing a book is a creative pursuit. For others, it’s a means of growing a business. You might be an entrepreneur who takes action, but there’s a big difference between wanting to write a book and doing it. Crossing that divide starts with answering several basic questions.

Why Are You Writing A Book?

British entrepreneur Joanna Penn hosts a popular podcast for writers called The Creative Penn.

Having spent years building an audience of writers and creative professionals, she believes entrepreneurs should always consider why they’re going to spend months of their lives on a big project like writing a book.

“Be very clear on your definition of success, who you’re serving, what you want to achieve. That’s going to stop you ‘wasting words’ because you know what you’re going to write,” she said.

A business author could frame their book as a vehicle for establishing credibility at public speaking events or a way of building their brand.

“If you want to get more speaking gigs, for example, you might write a big chunky, magnum…