Ida Tin Is Leading The Charge In Femtech, A $50B Industry

Ida Tin is credited with coining the term femtech, that is technology which addresses women’s biological needs. It’s expected to be worth $50 billion by 2025.

She’s the cofounder and CEO of Clue, which offers a menstrual cycle tracking app. Based in Berlin, Clue launched in 2013 and claims more than 11 million users in 180 countries.

Tin didn’t always see herself as a tech company founder. In the early 2000s, Tin traveled around the world on a motorcycle with her parents and brother. She also wrote a best-selling Danish book titled Direktøs about her experiences.

When the smartphone emerged, Tin felt this device offered a way of learning about the human body.

“If I could know what’s going on in my body that would be a really helpful tool, and maybe we could come up with some new types of data-driven family planning method,” she said.

“I could see there was a global need, a global opportunity, and I felt it with my own body,” she said. “I could use the phone as this navigation tool for my life, related to my body.”

Tin moved from Denmark to Berlin about 2009 and started a family and her business. The company launched the first version of the app in 2013.

“One of my biggest learnings is to really…