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Is Starting A Newsletter Your Passport To Riches?

Start a newsletter is a great way of building a relationship with readers and earning more money as content creator

Bryan Collins
7 min readMay 24, 2021
Photo by Stephen Phillips - Hostreviews.co.uk on Unsplash

The internet is a noisy place, particularly for creators who want to build relationships with readers and fans. It’s hard to earn a living when so much great content is available for free.

Is a paid newsletter the answer for your content business?

Hamish McKenzie is co-founder and chief operating officer of Substack, a service that enables anyone to set up free and premium newsletters.

According to McKenzie, the service claims thousands of newsletter writers and millions of readers.

McKenzie, Christopher Best and Jairaj Sethi set up Substack in 2017. Headquartered in San Francisco, the company raised $65 million in funding in 2021

Substack’s mission is to “Make it simple to start a publication that makes money from subscriptions.” The service’s homepage cites the example of a newsletter writer with 800 paying subscribers. If subscribers paid just $7 a month, the newsletter writer could earn $4,400 a month.

“The audience doesn’t have to be huge,” McKenzie says. “You can be appealing just to a small group of people. If…

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Bryan Collins
Bryan Collins

Written by Bryan Collins

Content Strategist | Copywriter | USA Today Best-Selling Author. Read my daily newsletter @ bryancollins.com

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