Massively Effective People Say No To These 3 Things

Bryan Collins
3 min readFeb 22, 2019
“person writing on brown wooden table near white ceramic mug” by Green Chameleon on Unsplash

Are you a people pleaser?

Do you take on more than you can handle? Or would you like a way to focus on your work without becoming distracted by other people’s priorities?

Productive entrepreneurs and executives make smart decisions about how to spend their time, energy and resources. They also know to what to turn down, and how to do it.

Activities You Can Delegate

Management consultant and author Peter Drucker said, “You can’t build on weakness.”

Instead, he recommended focusing on one’s strengths.

For example, you might have excellent copywriting skills and be able to sell your products and services via creating sales pages, but you struggle with designing visual elements for these pages.

Say no to spending hours taking Photoshop tutorials or trying to improve your design skills.

Instead, focus on copywriting, outsource design work to a third-party using a site like UpWork and save time self-editing using tools like Grammarly.

Alternatively, if you work within a larger business, you might excel at data analysis but struggle at presenting information in a visually appealing way.

Instead of trying to improve your PowerPoint skills, consider enlisting a colleague who can turn your analysis into a format others can interpret. This way, you can advance faster by focusing on your strengths rather than trying to improve your weaknesses.

Urgent Requests That Don’t Really Matter


An email arrives in your inbox with a request for “your thoughts before lunch.” Responding takes ten minutes and isn’t directly related to anything you’re working on.

While it’s nice to help others, these urgent but unimportant activities soak up time and mental energy.

Important but not urgent activities represent other people’s priorities and often arrive in your email inbox when you’re bored or procrastinating.


The thirty-fourth president of the United States, Dwight Eisenhower said,



Bryan Collins

I offer 𝘄𝗿𝗶𝘁𝗶𝗻𝗴 𝗮𝗱𝘃𝗶𝗰𝗲 𝗳𝗼𝗿 𝗯𝘂𝗶𝗹𝗱𝗶𝗻𝗴 𝘆𝗼𝘂𝗿 𝗯𝘂𝘀𝗶𝗻𝗲𝘀𝘀 👋 Content Strategist | Copywriter | USA Today Best-Selling Author