Perplexity AI: Google and ChatGPT killer?

Google is facing BIG problems in 2025.

Photo by Shutter Speed on Unsplash

And I don’t just mean the US Justice Department telling the boffins at Mountain View to sell off Chrome.

Search is one of Google’s core products, and frankly, it’s broken.

As a search user, finding what I want is harder because the results are often wrong, unhelpful, or take ages to wade through.

And as a publisher and creator, ranking a site in search is harder because the algo favors Reddit and giga-chad brands.

Here’s one example:

I Googled the humble full-stop or “.” the other day, and guess what ranked number one?

It wasn’t the Oxford English dictionary.

Enter Reddit.

Reddit: the home of grammarians everywhere.

Type flight into Google, and guess what comes up?

Ads followed by one of Google’s cheap flight products.

I could go on with examples like this. It’s no wonder so many people are turning to social media and AI to find what they want.