Should You Write for Free?

It’s kind of like playing a video game

Bryan Collins
4 min readMay 20, 2021
Photo by João Ferrão on Unsplash

Writing and publishing free content is a bit like releasing a video game demo. A casual gamer plays for a hour or two, puts the controller away and moves on.

A more serious gamer buys the game. They invest their time and attention in getting to the next level. Both get value but in radically different ways.

It’s ok for casual players to enjoy your free stuff, but build a premium offering for your dedicated fans. Help them breakthrough to the next level.

I set up my site Become a Writer Today in 2014 and wrote and published articles with all my best ideas for a year. While learning about creating online courses and digital products, I worried about giving too much away for free.

Since then, I spent over twenty thousand dollars in online courses and masterminds.

I discovered anyone can cobble together the nuts and bolts of a premium course or product for free. But, those who take the time to do it will never buy from you anyway.

People buy a product, like a digital course, because they want convenient results and not just information.

A content creator who publishes consistently is an expert in a specific topic. They can arrange and present information, even…



Bryan Collins

I offer 𝘄𝗿𝗶𝘁𝗶𝗻𝗴 𝗮𝗱𝘃𝗶𝗰𝗲 𝗳𝗼𝗿 𝗯𝘂𝗶𝗹𝗱𝗶𝗻𝗴 𝘆𝗼𝘂𝗿 𝗯𝘂𝘀𝗶𝗻𝗲𝘀𝘀 👋 Content Strategist | Copywriter | USA Today Best-Selling Author