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The Critical Mistake Most Content Creators Make
On Sunday, I asked members of my Telegram group how many email subscribers they have.
I wanted to figure out what type of content to create.
- Over 50% of respondents said they don’t have an email list.
- 33% of respondents are running a list with over 100 subscribers.
- The rest are running lists with over 1000 subscribers.
I was surprised by the results.
My thesis? Some respondents find setting up and growing an engaged list overwhelming, while others get distracted by the lure of social media. I struggled with these problems a few years ago.
If you’re creating or publishing content and don’t have an email list, job number one is starting your list.
No Email List
Spending time or money creating content without an email list is a big mistake.
Without one, you’ll have to rely on social media algorithms or paid ads to showcase your content and offers. The former is unreliable, and the latter is expensive. Selling on social media is also harder than selling over email. And I presume you’re not creating because it’s a hobby.
