The LinkedIn Strategy That’s Changing My Business

For years, I thought LinkedIn was for finding jobs or humble-bragging about work achievements.

Photo by Swello on Unsplash

After following the likes of Justin Welsh and Jasmin Alíc, I realized LinkedIn spells opportunities for creators. But I still didn’t take it seriously because I focused on SEO.

Big mistake!

The engagement and reach on LinkedIn are far better than those on other social networks. It’s less noisy than X, and unlike Facebook or Instagram, you only need to post several times a week.

So, last year, I started writing on LinkedIn and doubled my account size. I also started attracting higher-paying clients.

One year in, I wish I’d started writing over there sooner.

Why?

Well, business owners use LinkedIn in a work mindset. They’re not doom-scrolling or falling down engagement rabbit holes. Many have disposable income to spend on your products and services.

The platform is underserved for creators, too. Far more people lurk versus create, so you can easily stand out if you press publish.

Short, punchy sentences work best when writing content — think James Patterson’s style…