This Man Reveals How He Helped Michael Jordan Set Goals

Michael Jordan credits Howard H. White with supporting him throughout his 15-year career and helping him beyond the game of basketball.

Bryan Collins
4 min readMay 17, 2019
Howard H. White

As a younger man, Howard H. White dreamed of becoming a professional basketball player. After winning a college scholarship, he became a standout point guard for the University of Maryland

However, two knee injuries put an end to White’s sports career. So White moved into coaching other athletes, including Moses Malone, before eventually joining Nike.

There, he mentored athletes like Charles Barkley and Michael Jordan and became vice president of the Jordan brand.

The Michael Jordan Formula For Goal-Setting

When I pressed White on what he and athletes like Jordan do to succeed, he offered a four-step system for crafting meaningful goals.

“Number one, have a vision, have something that you see crystal clear,” said White.

An example vision could be starting a business within an industry you’re passionate about or becoming vice president of a division within your company.

“Number two, write it down somewhere because they say…

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Bryan Collins
Bryan Collins

Written by Bryan Collins

Content Strategist | Copywriter | USA Today Best-Selling Author. Read my daily newsletter @ bryancollins.com

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