What Google’s boffins taught me about writing AI prompts

When I started using AI, I wasted hours trying to get Claude and ChatGPT to generate a copy.

Photo by Burst on Unsplash

My prompts were all over the place:

“Write me compelling sales copy for a coaching program for content creators.”
“Make my sales copy more persuasive.”
“Improve my copy so it sounds better”

The outputs?

Generic, bland, and useless.

I wanted to set AI aside and write all my content without help, but AI isn’t going anywhere. It is better to learn how to use it or get left behind.

So, one morning, I waded through a massive document about AI from the boffins at Google. I discovered a framework that expert prompt engineers use.

Break your prompts into four essential parts:

Persona: Who do you want the AI to be, e.g., Steve Jobs, James Patterson, Gary Halbert
Task: What specific action do you want?
Context: Critical background information
Format: How you want the output structured (upload training data if you have it)