Why I ditched WordPress for my next project

I started a local newsletter earlier this year.

Photo by Markus Winkler on Unsplash

It’s about events and things to do in Leinster, Ireland.

A fun side project, if you will!

Local newsletters are a great content model.

They’re easy to write.

But, they’re hard for competitors to reverse engineer.

You can’t replace local knowledge.

(I’m from Leinster).

I used Ghost to create my newsletter and set up a basic Facebook lead gen campaign to grow it.

Ghost is easy to use and lead gen ads mostly work.

I’m currently getting leads for 50 cents.

I’ll take leads at that price all day long.

I send subscribers an article once a week.

Now, I’m not doing this just for giggles.

Last week, I built a directory for the newsletter.

I used Cursor, a popular AI coding tool, to vibe code it.

I’ve been having fun using AI tools, including ones for coding.

Then, I deployed my brand-spanking-new directory to GitHub and Netlify.