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Why I stopped setting yearly goals (and what I do instead)

My social media feed is stuffed full of influencers sharing their big goals for 2025.

Bryan Collins
2 min readJan 10, 2025
Photo by Isaac Smith on Unsplash

Earn a million dollars working four hours a week. Get jacked. Climb Kilimanjaro — that type of virtue-signalling.

Good luck to these pontificating gurus!

I don’t like planning goals for an entire year.

I read study after study, saying only 8% of people stick to their goals for the entire year.

Even if 8% is wildly off the mark, I hate the odd moment after achieving a goal when I wonder, “What next?”

That happened last year when I got a personal best in a marathon.

Or worse, when I miss a goal and ask myself at three A.M., “What now?”*

That happened last year when Google killed my SEO goals with a brutal series of algo changes.

I stopped setting annual goals for a few other reasons, too. 12 months is long enough to over-plan, lose motivation and procrastinate. That’s what happens to me when I plan that far out.

A few years ago, I worked with a mindset coach who suggested breaking the year into blocks of about fifteen weeks or a three-act play.

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Bryan Collins
Bryan Collins

Written by Bryan Collins

Content Strategist | Copywriter | USA Today Best-Selling Author. Read my daily newsletter @ bryancollins.com

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