Member-only story
Why I’m bullish on Substack in 2025
Over the years, I’ve started and stopped a few Substack publications.
I even interviewed co-founder Hamish McKenzie for my podcast. For a while, I figured Substack was more suitable for journalists and politics bloggers.
Now, I’m more bullish on the platform than ever. I love reading stats about how other creators are finding success on it.
I recently read a report from Ciler Demiralp of The Newsletter Circle. Her team analyzed 75,000 Substack publications. Here are a few findings that stood out:
- A single creator writes 95% of active Substack newsletters
- 24% of creators publish monthly newsletters, while 21% publish weekly
- 82% of publications have less than 10k subscribers
The takeaway here? You’re not too late to start and grow a newsletter on Substack. And you can grow one yourself using a few tactics that successful Substack newsletters employ.
Write and send a weekly newsletter.
That’ll put you ahead of 21% of active publications on Substack, to say nothing about inactive publications. Think of each newsletter as a brick in your content mansion — the more you add, the more impressive your estate becomes.
